Because the soul is blissful by nature, it is very hard for jñānīs and yogīs to give up their material desires. However, coming to the platform of devotional service, one experiences a higher taste.
Pṛthu Maharaja as the perfect king
Because the soul is blissful by nature, it is very hard for jñānīs and yogīs to give up their material desires. However, coming to the platform of devotional service, one experiences a higher taste.